PRODUCT DESIGNER

Creating intuitive,
future-ready digital
experiences.

I listen, observe, and turn complex product challenges into clear experiences that work for people and scale with business.

Explore selected work ↓ Résumé ↗
SCROLL TO EXPLORE2022—2026
PRODUCT STRATEGY✦ UX DESIGN✦ AI EXPERIENCES✦ DESIGN SYSTEMS✦ USER RESEARCH
01 / SELECTED WORK

Work that makes
a measurable difference.

Six projects from the original portfolio, shaped through research, systems thinking, and close cross-functional collaboration.

EvikAI case study
01 / AI COMMERCE↗

EvikAI

One listing. One seamless path to Etsy.
GoDaddy Commerce and Venture Home case study
02 / GODADDY · 2024—2026↗

Commerce and Venture Home

A permission-aware dashboard and scalable filter system for sellers.
PwC Smart at Work case study
03 / PWC · ENTERPRISE SAAS↗

Smart at Work

A workplace platform redesign that reduced task time by 34%.
PwC Design System case study
04 / PWC · DESIGN SYSTEM↗

Design System

A scalable component library built for consistency, efficiency, and inclusion.
Greenfun sustainability application case study
05 / SUSTAINABILITY · MOBILE↗

Greenfun

An AR-supported campus experience that makes nature easier to discover.
DiDi business development networking tool case study
06 / DIDI · 0→1 PRODUCT↗

BD Networking Tool

A mobile field product designed and launched for business development teams.
01GODADDY / 2024—2026
COMMERCE PLATFORM

A smarter home
for every sale.

Reshaping commerce workflows around real merchant roles, priorities, and decisions.

Product strategyUX designResearch
View case study ↗
CONVERSION4.8%+0.6%
ORDERS TODAY148+12.4%
CommerceOverviewOrdersProductsSZ
GOOD MORNING

Your business at a glance.

GROSS SALES$48,290↗ 18.4%
ORDERS1,248↗ 8.1%
CUSTOMERS3,092↗ 12.6%
REVENUE / 30 DAYS
02PWC / 2022—2023
ENTERPRISE SAAS

Less time finding.
More time doing.

A ground-up platform redesign that made complex work visible, actionable, and faster.

−34%Task time
88%Satisfaction
View case study ↗
WSZ
MY WORKSPACE / TODAY•••

Good morning, Shawn.

Here’s what needs your attention.

IN PROGRESSProject Atlas review12 of 16 tasks
UP NEXTResearch synthesisToday · 2:00 PM
TEAM4 reviewsWaiting for you
USER SATISFACTION72%→88%
03DIDI / 2019—2021
0→1 MOBILE PRODUCT

Built for work
on the move.

A six-function field product taken from blank page to launch for business development teams.

0→1 productMobile UXVisual system
View case study ↗
01
04
08
TUESDAY / 08:42

Your route
is ready.

08 stops14.2 km03 done

NEXT LOCATION

04
North Market1.2 km · 8 min
→
02 / AI PROJECTS

Designed with intelligence.
Built for humans.

Independent explorations into practical, human-centered applications of emerging AI technology.

PawDIY pet product solution
02 / GENERATIVE PRODUCT

PawDIY

A personalized DIY pet product experience.

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Figma and Cursor use case exploration
03 / DESIGN WORKFLOW

Figma + Cursor

Exploring AI-assisted design systems and research.

↗
MoonEcho health tracking application
04 / HEALTH INTELLIGENCE

MoonEcho

Discover the relationship between what you eat and how you feel.

↗
03 / ABOUT

Architect by training.
Product designer by choice.

I am a designer, but more than that, I’m a problem-solver who listens, observes, and translates ideas into meaningful experiences. Architecture taught me to see systems. Five years in product taught me to make them human.

More about me ↗
Shawn Zhu by the waterfront
CURRENTLYDesigning commerce at GoDaddy
PREVIOUSLYPwC · DiDi
FOCUSComplex products made clear
04 / PEER SIGNAL

What collaborators
say about me.

01

Thoughtful, User-Centric, and Collaborative

“Shawn has a great user-centric mindset and often speaks to the pros/cons of how different concepts may affect users throughout the user journey. His reports on test findings and guidance on next steps are well-documented and easy to understand.”

Tony B.Lead UX Designer
02

Curious, Proactive, and Dedicated to Great Design

“Shawn has shown great curiosity by asking insightful questions to deepen his understanding during discovery. His willingness to explore and test reflects his initiative and commitment to optimizing usability and design.”

Vaishali K.Senior UX Designer
03

Innovative, Dedicated, and Remarkably Talented

“I was captivated by his unwavering dedication to his craft and remarkable body of work. His ability to combine innovative thinking with a keen eye for aesthetics makes him an outstanding designer.”

Joel S.Senior UX Manager
05 / PLAYGROUND

Ideas beyond
the interface.

Furniture, objects, and small experiments shaped by curiosity about materials, light, and form.

XOX Chair
01 / XOX CHAIR ↗
Incense Timer
02 / INCENSE TIMER ↗
StellarGlow Lamp
03 / STELLARGLOW LAMP ↗
06 / EXPERIENCE

Five years of
making it click.

2024—2026

GoDaddy

UX Designer · Commerce

01Focused on Commerce and Venture pages—improving layouts, optimizing experiences for different user roles, and conducting user interviews.
2022—2023

PwC

Product Designer · Enterprise

02Redesigned the Smart at Work SaaS platform, reducing usage time by 34% and improving satisfaction from 72% to 88%.
2019—2021

DiDi

Product Designer · Mobility

03Designed and launched a mobile product from scratch with six key functions for business development teams.
AVAILABLE FOR A CONVERSATION

Let’s create something
great together.

Let’s talk ↗